Deal Sheet: 2026 F-150 Lariat

Woodhouse Ford South, Inc. · Plattsmouth, NE · VIN: 1FTFW5L89TFB63576

Negotiation Guide

Opening Offer

$70,176

Fair Price

$71,676

Walk Away Above

$73,906

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$68,522

Est. Invoice$70,806

Holdback (est.)$2,284

MSRP (Sticker)$76,135

Asking Price$72,135

Markup-$4,000

Est. Dealer Margin on This Car$3,614

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$2,571

Avg Markup (F-150)-$3,846

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,266

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