Deal Sheet: 2026 F-150 Lariat

Group 1 Ford of South Austin · Austin, TX · VIN: 1FTFW5L89TFB50116

Negotiation Guide

Opening Offer

$66,176

Fair Price

$67,676

Walk Away Above

$69,906

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,922

Est. Invoice$67,086

Holdback (est.)$2,164

MSRP (Sticker)$72,135

Asking Price$68,135

Markup-$4,000

Est. Dealer Margin on This Car$3,214

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory439 vehicles

Avg Markup (All Models)-$2,546

Avg Markup (F-150)-$3,571

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,776

Price History

Jul 9, 2026$70,635 → $67,635(-$3,000)

Aug 6, 2026$67,635 → $68,135(+$500)

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