Deal Sheet: 2026 F-150 Lariat

Ford of Franklin · Franklin, TN · VIN: 1FTFW5L89TFB41948

Negotiation Guide

Opening Offer

$72,581

Fair Price

$74,081

Walk Away Above

$76,311

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$70,686

Est. Invoice$73,042

Holdback (est.)$2,356

MSRP (Sticker)$78,540

Asking Price$74,540

Markup-$4,000

Est. Dealer Margin on This Car$3,854

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory407 vehicles

Avg Markup (All Models)+$400

Avg Markup (F-150)-$3,560

% Below MSRP65%

Avg Days to Sell33 days

Avg Sold Markup-$737

Price History

Jul 9, 2026$77,040 → $74,040(-$3,000)

Aug 6, 2026$74,040 → $74,540(+$500)

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