Deal Sheet: 2026 F-150 Lariat

Joe Machens Ford · Columbia, MO · VIN: 1FTFW5L89TFB38774

Negotiation Guide

Opening Offer

$66,376

Fair Price

$67,876

Walk Away Above

$70,106

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,102

Est. Invoice$67,272

Holdback (est.)$2,170

MSRP (Sticker)$72,335

Asking Price$68,335

Markup-$4,000

Est. Dealer Margin on This Car$3,234

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory308 vehicles

Avg Markup (All Models)-$1,834

Avg Markup (F-150)-$3,200

% Below MSRP94%

Avg Days to Sell32 days

Avg Sold Markup-$1,703

Price History

Jul 9, 2026$70,835 → $67,835(-$3,000)

Aug 6, 2026$67,835 → $68,335(+$500)

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