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Deal Sheet: 2026 F-150 Lariat
McCombs Ford West · San Antonio, TX · VIN: 1FTFW5L89TFB29475
Negotiation Guide
Opening Offer
$70,774
Fair Price
$72,274
Walk Away Above
$74,744
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,494
Est. Invoice$71,810
Holdback (est.)$2,316
MSRP (Sticker)$77,215
Asking Price$73,215
Markup-$4,000
Est. Dealer Margin on This Car$3,722
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory593 vehicles
Avg Markup (All Models)-$2,287
Avg Markup (F-150)-$3,560
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,185
Price History
Jul 9, 2026$75,715 → $72,715(-$3,000)
Aug 9, 2026$72,715 → $73,215(+$500)
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