Deal Sheet: 2026 F-150 Lariat

Holiday Ford · Whitesboro, TX · VIN: 1FTFW5L88TKE71653

Negotiation Guide

Opening Offer

$63,161

Fair Price

$64,661

Walk Away Above

$66,891

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,208

Est. Invoice$64,282

Holdback (est.)$2,074

MSRP (Sticker)$69,120

Asking Price$65,120

Markup-$4,000

Est. Dealer Margin on This Car$2,912

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$1,658

Avg Markup (F-150)-$3,357

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,533

Price History

Aug 6, 2026$64,620 → $65,120(+$500)

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