Deal Sheet: 2026 F-150 Lariat

Don Hattan Ford, Inc. · Augusta, KS · VIN: 1FTFW5L88TKE46087

Negotiation Guide

Opening Offer

$65,216

Fair Price

$66,716

Walk Away Above

$68,946

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,058

Est. Invoice$66,193

Holdback (est.)$2,135

MSRP (Sticker)$71,175

Asking Price$67,175

Markup-$4,000

Est. Dealer Margin on This Car$3,118

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$2,371

Avg Markup (F-150)-$3,474

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,681

Price History

Aug 6, 2026$66,675 → $67,175(+$500)

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