Deal Sheet: 2026 F-150 Lariat

Loveland Ford Lincoln, Inc. · Loveland, CO · VIN: 1FTFW5L88TKE41990

Negotiation Guide

Opening Offer

$69,846

Fair Price

$71,346

Walk Away Above

$73,576

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,225

Est. Invoice$70,499

Holdback (est.)$2,274

MSRP (Sticker)$75,805

Asking Price$71,805

Markup-$4,000

Est. Dealer Margin on This Car$3,581

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory394 vehicles

Avg Markup (All Models)-$865

Avg Markup (F-150)-$2,625

% Below MSRP88%

Avg Days to Sell36 days

Avg Sold Markup-$1,432

Price History

Jul 9, 2026$74,805 → $70,805(-$4,000)

Aug 6, 2026$70,805 → $71,805(+$1,000)

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