Negotiation Guide
Opening Offer
$65,806
Fair Price
$67,306
Walk Away Above
$69,536
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,589
Est. Invoice$66,741
Holdback (est.)$2,153
MSRP (Sticker)$71,765
Asking Price$67,765
Markup-$4,000
Est. Dealer Margin on This Car$3,177
Percentile37% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory127 vehicles
Avg Markup (All Models)-$2,626
Avg Markup (F-150)-$3,689
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$2,197
Price History
Jul 9, 2026$70,265 → $67,265(-$3,000)
Aug 6, 2026$67,265 → $67,765(+$500)
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