Negotiation Guide
Opening Offer
$70,201
Fair Price
$71,701
Walk Away Above
$73,931
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$68,544
Est. Invoice$70,829
Holdback (est.)$2,285
MSRP (Sticker)$76,160
Asking Price$72,160
Markup-$4,000
Est. Dealer Margin on This Car$3,616
Percentile37% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory284 vehicles
Avg Markup (All Models)-$565
Avg Markup (F-150)-$3,619
% Below MSRP72%
Avg Days to Sell33 days
Avg Sold Markup-$831
Price History
Aug 6, 2026$71,660 → $72,160(+$500)
Cheaper F-150 Lariat Inventory
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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Planet FordSpring, TX
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Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
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-$4,000$68,4954d