Deal Sheet: 2026 F-150 Lariat

Ford of Monticello · Monticello, NY · VIN: 1FTFW5L88TFB76237

Negotiation Guide

Opening Offer

$68,596

Fair Price

$70,096

Walk Away Above

$72,326

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,100

Est. Invoice$69,336

Holdback (est.)$2,237

MSRP (Sticker)$74,555

Asking Price$70,555

Markup-$4,000

Est. Dealer Margin on This Car$3,456

Percentile37% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory9 vehicles

Avg Markup (All Models)-$3,000

Avg Markup (F-150)-$3,917

% Below MSRP100%

Avg Days to Sell64 days

Avg Sold Markup-$5,000

Price History

Aug 6, 2026$70,055 → $70,555(+$500)

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