Negotiation Guide
Opening Offer
$73,711
Fair Price
$75,211
Walk Away Above
$77,441
- • Recent buyers paid ~$4,459 below MSRP
Price Breakdown
Est. Dealer Cost$71,703
Est. Invoice$74,093
Holdback (est.)$2,390
MSRP (Sticker)$79,670
Asking Price$75,670
Markup-$4,000
Est. Dealer Margin on This Car$3,967
Percentile37% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory100 vehicles
Avg Markup (All Models)-$2,013
Avg Markup (F-150)-$3,133
% Below MSRP100%
Avg Days to Sell30 days
Avg Sold Markup-$1,627
Price History
Aug 6, 2026$74,670 → $75,670(+$1,000)
Cheaper F-150 Lariat Inventory
AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
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AutoNation Ford Gulf FreewayHouston, TX
-$4,000$73,7954d
AutoNation Ford Gulf FreewayHouston, TX
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Planet FordSpring, TX
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Tomball Ford, Inc.Tomball, TX
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Tomball Ford, Inc.Tomball, TX
-$4,000$70,4404d
McRee Ford, Inc.Dickinson, TX
-$4,000$68,4954d