Deal Sheet: 2026 F-150 Lariat

Lipscomb Ford LLC · Sayre, OK · VIN: 1FTFW5L88TFB52181

Negotiation Guide

Opening Offer

$65,341

Fair Price

$66,841

Walk Away Above

$69,071

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,170

Est. Invoice$66,309

Holdback (est.)$2,139

MSRP (Sticker)$71,300

Asking Price$67,300

Markup-$4,000

Est. Dealer Margin on This Car$3,130

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory63 vehicles

Avg Markup (All Models)-$1,877

Avg Markup (F-150)-$3,400

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,066

Price History

Jul 9, 2026$69,800 → $66,800(-$3,000)

Aug 6, 2026$66,800 → $67,300(+$500)

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