Deal Sheet: 2026 F-150 Lariat

C. A. Russell Ford · Anniston, AL · VIN: 1FTFW5L88TFB44789

Negotiation Guide

Opening Offer

$68,326

Fair Price

$69,826

Walk Away Above

$72,056

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$66,857

Est. Invoice$69,085

Holdback (est.)$2,229

MSRP (Sticker)$74,285

Asking Price$71,285

Markup-$3,000

Est. Dealer Margin on This Car$4,429

Percentile96% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$2,094

Avg Markup (F-150)-$3,333

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$2,018

Price History

Jul 9, 2026$73,285 → $70,285(-$3,000)

Aug 6, 2026$70,285 → $71,285(+$1,000)

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