Deal Sheet: 2026 F-150 Lariat

Ford Groves · Cape Girardeau, MO · VIN: 1FTFW5L88TFB42024

Negotiation Guide

Opening Offer

$70,276

Fair Price

$71,776

Walk Away Above

$74,006

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,612

Est. Invoice$70,899

Holdback (est.)$2,287

MSRP (Sticker)$76,235

Asking Price$72,235

Markup-$4,000

Est. Dealer Margin on This Car$3,624

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$1,939

Avg Markup (F-150)-$3,500

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,432

Price History

Jul 9, 2026$74,735 → $71,735(-$3,000)

Aug 6, 2026$71,735 → $72,235(+$500)

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