Deal Sheet: 2026 F-150 Lariat

Confidence Ford of Norman · Norman, OK · VIN: 1FTFW5L88TFB39754

Negotiation Guide

Opening Offer

$69,446

Fair Price

$70,946

Walk Away Above

$73,176

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$67,865

Est. Invoice$70,127

Holdback (est.)$2,262

MSRP (Sticker)$75,405

Asking Price$71,405

Markup-$4,000

Est. Dealer Margin on This Car$3,541

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,261

Avg Markup (F-150)-$3,388

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,694

Price History

Jul 9, 2026$73,905 → $70,905(-$3,000)

Aug 6, 2026$70,905 → $71,405(+$500)

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