Deal Sheet: 2026 F-150 Lariat

Long McArthur Ford · Salina, KS · VIN: 1FTFW5L88TFB31699

Negotiation Guide

Opening Offer

$63,741

Fair Price

$65,241

Walk Away Above

$67,471

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,730

Est. Invoice$64,821

Holdback (est.)$2,091

MSRP (Sticker)$69,700

Asking Price$65,700

Markup-$4,000

Est. Dealer Margin on This Car$2,970

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$2,207

Avg Markup (F-150)-$3,887

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,535

Price History

Jul 9, 2026$68,200 → $65,200(-$3,000)

Aug 6, 2026$65,200 → $65,700(+$500)

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