Negotiation Guide
Opening Offer
$69,661
Fair Price
$71,161
Walk Away Above
$73,628
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,486
Est. Invoice$70,768
Holdback (est.)$2,283
MSRP (Sticker)$76,095
Asking Price$72,095
Markup-$4,000
Est. Dealer Margin on This Car$3,610
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory48 vehicles
Avg Markup (All Models)-$2,302
Avg Markup (F-150)-$3,417
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,458
Price History
Jul 9, 2026$74,595 → $71,595(-$3,000)
Aug 6, 2026$71,595 → $72,095(+$500)
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