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Deal Sheet: 2026 F-150 Lariat
Ford of Franklin · Franklin, TN · VIN: 1FTFW5L88TFA95321
Negotiation Guide
Opening Offer
$72,393
Fair Price
$73,893
Walk Away Above
$76,369
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,961
Est. Invoice$73,326
Holdback (est.)$2,365
MSRP (Sticker)$78,845
Asking Price$74,845
Markup-$4,000
Est. Dealer Margin on This Car$3,885
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory407 vehicles
Avg Markup (All Models)+$400
Avg Markup (F-150)-$3,560
% Below MSRP65%
Avg Days to Sell33 days
Avg Sold Markup-$737
Price History
Jul 9, 2026$77,345 → $74,345(-$3,000)
Aug 6, 2026$74,345 → $74,845(+$500)
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