Deal Sheet: 2026 F-150 Lariat

Boeckman Ford, Inc. · Kingfisher, OK · VIN: 1FTFW5L87TKE72194

Negotiation Guide

Opening Offer

$65,321

Fair Price

$66,821

Walk Away Above

$69,051

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,152

Est. Invoice$66,290

Holdback (est.)$2,138

MSRP (Sticker)$71,280

Asking Price$67,280

Markup-$4,000

Est. Dealer Margin on This Car$3,128

Percentile37% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,244

Avg Markup (F-150)-$3,636

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,550

Price History

Jul 9, 2026$69,780 → $66,780(-$3,000)

Aug 6, 2026$66,780 → $67,280(+$500)

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