Deal Sheet: 2026 F-150 Lariat

Holiday Ford · Whitesboro, TX · VIN: 1FTFW5L87TKE59767

Negotiation Guide

Opening Offer

$63,656

Fair Price

$65,156

Walk Away Above

$67,386

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,654

Est. Invoice$64,742

Holdback (est.)$2,088

MSRP (Sticker)$69,615

Asking Price$65,615

Markup-$4,000

Est. Dealer Margin on This Car$2,962

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory285 vehicles

Avg Markup (All Models)-$1,658

Avg Markup (F-150)-$3,357

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,533

Price History

Aug 6, 2026$65,115 → $65,615(+$500)

Cheaper F-150 Lariat Inventory

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,6004d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,8254d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$75,5704d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$73,7954d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$69,2804d

AutoNation Ford Gulf FreewayHouston, TX

-$4,000$67,2054d

Planet FordSpring, TX

-$4,000$69,0854d

Tomball Ford, Inc.Tomball, TX

-$4,000$68,8204d

Tomball Ford, Inc.Tomball, TX

-$4,000$70,4404d

McRee Ford, Inc.Dickinson, TX

-$4,000$68,4954d