Deal Sheet: 2026 F-150 Lariat

Thunder Basin Ford, LLC · Gillette, WY · VIN: 1FTFW5L87TKE33802

Negotiation Guide

Opening Offer

$68,991

Fair Price

$70,491

Walk Away Above

$72,721

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$67,455

Est. Invoice$69,704

Holdback (est.)$2,249

MSRP (Sticker)$74,950

Asking Price$70,950

Markup-$4,000

Est. Dealer Margin on This Car$3,495

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$2,157

Avg Markup (F-150)-$3,615

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$2,198

Cheaper F-150 Lariat Inventory

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