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Deal Sheet: 2026 F-150 Lariat
Litchfield Ford · Litchfield, CT · VIN: 1FTFW5L87TKE30527
Negotiation Guide
Opening Offer
$69,576
Fair Price
$71,076
Walk Away Above
$73,543
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$68,409
Est. Invoice$70,689
Holdback (est.)$2,280
MSRP (Sticker)$76,010
Asking Price$72,010
Markup-$4,000
Est. Dealer Margin on This Car$3,601
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory69 vehicles
Avg Markup (All Models)-$2,152
Avg Markup (F-150)-$3,278
% Below MSRP100%
Avg Days to Sell27 days
Avg Sold Markup-$1,457
Price History
Jul 9, 2026$74,510 → $71,510(-$3,000)
Aug 6, 2026$71,510 → $72,010(+$500)
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