Negotiation Guide
Opening Offer
$64,970
Fair Price
$66,470
Walk Away Above
$68,923
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,238
Est. Invoice$66,379
Holdback (est.)$2,141
MSRP (Sticker)$71,375
Asking Price$67,375
Markup-$4,000
Est. Dealer Margin on This Car$3,138
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory70 vehicles
Avg Markup (All Models)-$2,514
Avg Markup (F-150)-$3,040
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$2,367
Price History
Jul 9, 2026$69,875 → $66,875(-$3,000)
Aug 6, 2026$66,875 → $67,375(+$500)
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