Deal Sheet: 2026 F-150 Lariat

Davis Ford Sales, Inc. · Fulton, MS · VIN: 1FTFW5L87TKE26817

Negotiation Guide

Opening Offer

$66,591

Fair Price

$68,091

Walk Away Above

$70,321

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$65,295

Est. Invoice$67,472

Holdback (est.)$2,177

MSRP (Sticker)$72,550

Asking Price$68,550

Markup-$4,000

Est. Dealer Margin on This Car$3,255

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory54 vehicles

Avg Markup (All Models)-$2,537

Avg Markup (F-150)-$3,867

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,948

Price History

Aug 6, 2026$68,050 → $68,550(+$500)

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