Deal Sheet: 2026 F-150 Lariat

Sam Wampler's Freedom Ford · Mcalester, OK · VIN: 1FTFW5L87TKE23402

Negotiation Guide

Opening Offer

$63,336

Fair Price

$64,836

Walk Away Above

$67,066

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$62,366

Est. Invoice$64,444

Holdback (est.)$2,079

MSRP (Sticker)$69,295

Asking Price$65,295

Markup-$4,000

Est. Dealer Margin on This Car$2,930

Percentile37% of inventory is priced lower

Days on Lot60 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$2,177

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,735

Price History

Jul 11, 2026$67,795 → $64,795(-$3,000)

Aug 6, 2026$64,795 → $65,295(+$500)

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