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Deal Sheet: 2026 F-150 Lariat
West Point Ford, Inc. · West Point, NE · VIN: 1FTFW5L87TKE03554
Negotiation Guide
Opening Offer
$62,928
Fair Price
$64,428
Walk Away Above
$66,874
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$62,388
Est. Invoice$64,468
Holdback (est.)$2,080
MSRP (Sticker)$69,320
Asking Price$65,320
Markup-$4,000
Est. Dealer Margin on This Car$2,932
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory5 vehicles
Avg Markup (All Models)-$2,200
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell48 days
Avg Sold Markup-$3,000
Price History
Jul 9, 2026$67,820 → $64,820(-$3,000)
Aug 6, 2026$64,820 → $65,320(+$500)
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