Deal Sheet: 2026 F-150 Lariat

Malouf Ford · North Brunswick, NJ · VIN: 1FTFW5L87TFB73684

Negotiation Guide

Opening Offer

$70,641

Fair Price

$72,141

Walk Away Above

$74,371

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$68,940

Est. Invoice$71,238

Holdback (est.)$2,298

MSRP (Sticker)$76,600

Asking Price$72,600

Markup-$4,000

Est. Dealer Margin on This Car$3,660

Percentile37% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory116 vehicles

Avg Markup (All Models)-$1,698

Avg Markup (F-150)-$3,692

% Below MSRP91%

Avg Days to Sell36 days

Avg Sold Markup-$1,298

Price History

Aug 6, 2026$72,100 → $72,600(+$500)

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