Deal Sheet: 2026 F-150 Lariat

Stuteville Ford of Ponca City · Ponca City, OK · VIN: 1FTFW5L87TFB63379

Negotiation Guide

Opening Offer

$66,146

Fair Price

$67,646

Walk Away Above

$69,876

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$64,895

Est. Invoice$67,058

Holdback (est.)$2,163

MSRP (Sticker)$72,105

Asking Price$68,105

Markup-$4,000

Est. Dealer Margin on This Car$3,211

Percentile37% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory42 vehicles

Avg Markup (All Models)-$1,679

Avg Markup (F-150)-$3,750

% Below MSRP95%

Avg Days to Sell33 days

Avg Sold Markup-$905

Price History

Jul 9, 2026$70,605 → $67,605(-$3,000)

Aug 6, 2026$67,605 → $68,105(+$500)

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