Deal Sheet: 2026 F-150 Lariat

McMullen Ford · Council Bluffs, IA · VIN: 1FTFW5L87TFB56822

Negotiation Guide

Opening Offer

$70,656

Fair Price

$72,156

Walk Away Above

$74,386

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$68,954

Est. Invoice$71,252

Holdback (est.)$2,298

MSRP (Sticker)$76,615

Asking Price$72,615

Markup-$4,000

Est. Dealer Margin on This Car$3,662

Percentile37% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory97 vehicles

Avg Markup (All Models)-$2,067

Avg Markup (F-150)-$3,750

% Below MSRP100%

Avg Days to Sell28 days

Avg Sold Markup-$1,500

Price History

Jul 9, 2026$75,115 → $72,115(-$3,000)

Aug 6, 2026$72,115 → $72,615(+$500)

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