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Deal Sheet: 2026 F-150 Lariat
Grieco Ford of Branford · Branford, CT · VIN: 1FTFW5L87TFB29328
Negotiation Guide
Opening Offer
$72,528
Fair Price
$74,028
Walk Away Above
$76,504
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,082
Est. Invoice$73,451
Holdback (est.)$2,369
MSRP (Sticker)$78,980
Asking Price$74,980
Markup-$4,000
Est. Dealer Margin on This Car$3,898
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory57 vehicles
Avg Markup (All Models)-$2,009
Avg Markup (F-150)-$3,300
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,727
Price History
Jul 9, 2026$77,480 → $74,480(-$3,000)
Aug 6, 2026$74,480 → $74,980(+$500)
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