Deal Sheet: 2026 F-150 Lariat

Stanley Ford - Gilmer · Gilmer, TX · VIN: 1FTFW5L87TFB18958

Negotiation Guide

Opening Offer

$65,451

Fair Price

$66,951

Walk Away Above

$69,181

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,269

Est. Invoice$66,411

Holdback (est.)$2,142

MSRP (Sticker)$71,410

Asking Price$67,410

Markup-$4,000

Est. Dealer Margin on This Car$3,141

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory80 vehicles

Avg Markup (All Models)-$2,700

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,596

Price History

Aug 6, 2026$66,910 → $67,410(+$500)

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