Deal Sheet: 2026 F-150 Lariat

Frank Fletcher Ford · Joplin, MO · VIN: 1FTFW5L86TKE59243

Negotiation Guide

Opening Offer

$64,006

Fair Price

$65,506

Walk Away Above

$67,736

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,969

Est. Invoice$65,067

Holdback (est.)$2,099

MSRP (Sticker)$69,965

Asking Price$65,965

Markup-$4,000

Est. Dealer Margin on This Car$2,997

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$2,706

Avg Markup (F-150)-$3,829

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,576

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