Deal Sheet: 2026 F-150 Lariat

Covert Ford Lincoln · Austin, TX · VIN: 1FTFW5L86TKE35265

Negotiation Guide

Opening Offer

$64,641

Fair Price

$66,141

Walk Away Above

$68,371

• Recent buyers paid ~$4,459 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$63,540

Est. Invoice$65,658

Holdback (est.)$2,118

MSRP (Sticker)$70,600

Asking Price$66,600

Markup-$4,000

Est. Dealer Margin on This Car$3,060

Percentile37% of inventory is priced lower

Days on Lot58 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory570 vehicles

Avg Markup (All Models)-$654

Avg Markup (F-150)-$3,486

% Below MSRP82%

Avg Days to Sell28 days

Avg Sold Markup-$1,269

Price History

Jul 9, 2026$69,100 → $66,100(-$3,000)

Aug 6, 2026$66,100 → $66,600(+$500)

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