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Deal Sheet: 2026 F-150 Lariat
Barnes Crossing Ford · New Albany, MS · VIN: 1FTFW5L86TKE26436
Negotiation Guide
Opening Offer
$63,937
Fair Price
$65,437
Walk Away Above
$67,886
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$63,302
Est. Invoice$65,412
Holdback (est.)$2,110
MSRP (Sticker)$70,335
Asking Price$66,335
Markup-$4,000
Est. Dealer Margin on This Car$3,034
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory51 vehicles
Avg Markup (All Models)-$2,490
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,471
Price History
Jul 9, 2026$68,835 → $65,835(-$3,000)
Aug 6, 2026$65,835 → $66,335(+$500)
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