Deal Sheet: 2026 F-150 Lariat

Reuther Ford, Inc. · Herculaneum, MO · VIN: 1FTFW5L86TKE03769

Negotiation Guide

Opening Offer

$63,941

Fair Price

$65,441

Walk Away Above

$67,671

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,910

Est. Invoice$65,007

Holdback (est.)$2,097

MSRP (Sticker)$69,900

Asking Price$65,900

Markup-$4,000

Est. Dealer Margin on This Car$2,990

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory87 vehicles

Avg Markup (All Models)-$2,526

Avg Markup (F-150)-$3,750

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,858

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