Deal Sheet: 2026 F-150 Lariat

Cavender Grande Ford · San Antonio, TX · VIN: 1FTFW5L86TKD68814

Negotiation Guide

Opening Offer

$63,961

Fair Price

$65,461

Walk Away Above

$67,911

• Recent buyers paid ~$4,459 below MSRP
• Sitting 65 days (avg 40) — extra leverage

Price Breakdown

Est. Dealer Cost$63,324

Est. Invoice$65,435

Holdback (est.)$2,111

MSRP (Sticker)$70,360

Asking Price$66,360

Markup-$4,000

Est. Dealer Margin on This Car$3,036

Percentile37% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory429 vehicles

Avg Markup (All Models)-$2,551

Avg Markup (F-150)-$3,680

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,921

Price History

Aug 6, 2026$65,860 → $66,360(+$500)

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