Deal Sheet: 2026 F-150 Lariat

Shaker's Family Ford · Watertown, CT · VIN: 1FTFW5L86TFB94316

Negotiation Guide

Opening Offer

$73,696

Fair Price

$75,196

Walk Away Above

$77,426

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$71,690

Est. Invoice$74,079

Holdback (est.)$2,390

MSRP (Sticker)$79,655

Asking Price$75,655

Markup-$4,000

Est. Dealer Margin on This Car$3,966

Percentile37% of inventory is priced lower

Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$1,663

Avg Markup (F-150)-$3,063

% Below MSRP92%

Avg Days to Sell35 days

Avg Sold Markup-$1,324

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