Deal Sheet: 2026 F-150 Lariat

Helfman Ford, Inc. · Stafford, TX · VIN: 1FTFW5L86TFB87754

Negotiation Guide

Opening Offer

$65,136

Fair Price

$66,636

Walk Away Above

$68,866

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,986

Est. Invoice$66,118

Holdback (est.)$2,133

MSRP (Sticker)$71,095

Asking Price$67,095

Markup-$4,000

Est. Dealer Margin on This Car$3,110

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory425 vehicles

Avg Markup (All Models)-$2,167

Avg Markup (F-150)-$3,359

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$2,081

Price History

Aug 6, 2026$66,595 → $67,095(+$500)

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