Deal Sheet: 2026 F-150 Lariat

Larson Ford, Inc. · Lakewood, NJ · VIN: 1FTFW5L86TFB73420

Negotiation Guide

Opening Offer

$73,206

Fair Price

$74,706

Walk Away Above

$76,936

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$71,249

Est. Invoice$73,623

Holdback (est.)$2,375

MSRP (Sticker)$79,165

Asking Price$75,165

Markup-$4,000

Est. Dealer Margin on This Car$3,917

Percentile37% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$2,836

Avg Markup (F-150)-$3,850

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,839

Price History

Aug 6, 2026$74,665 → $75,165(+$500)

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