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Deal Sheet: 2026 F-150 Lariat
Gene Langley Ford, Inc. · Humboldt, TN · VIN: 1FTFW5L86TFB43205
Negotiation Guide
Opening Offer
$71,586
Fair Price
$73,086
Walk Away Above
$75,316
- • Recent buyers paid ~$4,459 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$69,791
Est. Invoice$72,117
Holdback (est.)$2,326
MSRP (Sticker)$77,545
Asking Price$73,545
Markup-$4,000
Est. Dealer Margin on This Car$3,755
Percentile37% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory41 vehicles
Avg Markup (All Models)-$2,098
Avg Markup (F-150)-$3,750
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,935
Price History
Jul 9, 2026$76,045 → $73,045(-$3,000)
Aug 6, 2026$73,045 → $73,545(+$500)
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