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Deal Sheet: 2026 F-150 Lariat
McCombs Ford West · San Antonio, TX · VIN: 1FTFW5L86TFB31197
Negotiation Guide
Opening Offer
$66,118
Fair Price
$67,618
Walk Away Above
$70,074
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$65,277
Est. Invoice$67,453
Holdback (est.)$2,176
MSRP (Sticker)$72,530
Asking Price$68,530
Markup-$4,000
Est. Dealer Margin on This Car$3,253
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory593 vehicles
Avg Markup (All Models)-$2,287
Avg Markup (F-150)-$3,560
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$2,185
Price History
Jul 9, 2026$71,030 → $68,030(-$3,000)
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