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Deal Sheet: 2026 F-150 Lariat
Pruitt Ford · Burkburnett, TX · VIN: 1FTFW5L86TFA68859
Negotiation Guide
Opening Offer
$65,666
Fair Price
$67,166
Walk Away Above
$69,620
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$64,868
Est. Invoice$67,030
Holdback (est.)$2,162
MSRP (Sticker)$72,075
Asking Price$68,075
Markup-$4,000
Est. Dealer Margin on This Car$3,208
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$2,023
Avg Markup (F-150)-$3,565
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$1,732
Price History
Jul 9, 2026$70,575 → $67,575(-$3,000)
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