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Deal Sheet: 2026 F-150 Lariat
Sunset Auto Co Inc · St Louis, MO · VIN: 1FTFW5L86TFA67369
Negotiation Guide
Opening Offer
$67,559
Fair Price
$69,059
Walk Away Above
$71,519
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$66,582
Est. Invoice$68,801
Holdback (est.)$2,219
MSRP (Sticker)$73,980
Asking Price$69,980
Markup-$4,000
Est. Dealer Margin on This Car$3,398
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory208 vehicles
Avg Markup (All Models)-$2,450
Avg Markup (F-150)-$3,565
% Below MSRP100%
Avg Days to Sell31 days
Avg Sold Markup-$1,766
Price History
Jul 9, 2026$72,480 → $69,480(-$3,000)
Aug 6, 2026$69,480 → $69,980(+$500)
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