Deal Sheet: 2026 F-150 Lariat

Vaughn Ford Ottumwa · Ottumwa, IA · VIN: 1FTFW5L85TKE65311

Negotiation Guide

Opening Offer

$64,811

Fair Price

$66,311

Walk Away Above

$68,541

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,693

Est. Invoice$65,816

Holdback (est.)$2,123

MSRP (Sticker)$70,770

Asking Price$66,770

Markup-$4,000

Est. Dealer Margin on This Car$3,077

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory41 vehicles

Avg Markup (All Models)-$2,317

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,906

Price History

Aug 6, 2026$66,270 → $66,770(+$500)

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