Deal Sheet: 2026 F-150 Lariat

Maplecrest Ford · Mendham, NJ · VIN: 1FTFW5L85TKE52235

Negotiation Guide

Opening Offer

$63,531

Fair Price

$65,031

Walk Away Above

$67,261

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$62,541

Est. Invoice$64,626

Holdback (est.)$2,085

MSRP (Sticker)$69,490

Asking Price$65,490

Markup-$4,000

Est. Dealer Margin on This Car$2,949

Percentile37% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$2,448

Avg Markup (F-150)-$3,455

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,426

Price History

Aug 6, 2026$64,990 → $65,490(+$500)

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