Deal Sheet: 2026 F-150 Lariat

Pine Belt Ford · Hattiesburg, MS · VIN: 1FTFW5L85TKE47973

Negotiation Guide

Opening Offer

$64,621

Fair Price

$66,121

Walk Away Above

$68,351

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$63,522

Est. Invoice$65,639

Holdback (est.)$2,117

MSRP (Sticker)$70,580

Asking Price$66,580

Markup-$4,000

Est. Dealer Margin on This Car$3,058

Percentile37% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory189 vehicles

Avg Markup (All Models)-$2,741

Avg Markup (F-150)-$3,761

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,737

Price History

Aug 6, 2026$66,080 → $66,580(+$500)

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