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Deal Sheet: 2026 F-150 Lariat
Lonnie Cobb Ford · Henderson, TN · VIN: 1FTFW5L85TKD05686
Negotiation Guide
Opening Offer
$61,805
Fair Price
$63,305
Walk Away Above
$65,748
- • Recent buyers paid ~$4,459 below MSRP
- • Sitting 65 days (avg 40) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$61,371
Est. Invoice$63,417
Holdback (est.)$2,046
MSRP (Sticker)$68,190
Asking Price$64,190
Markup-$4,000
Est. Dealer Margin on This Car$2,819
Percentile37% of inventory is priced lower
Days on Lot65 days
What Others Paid (Last 30 Days)
Cars Sold4539
Avg Markup-$4,459
Median Markup-$4,500
Best Deal-$8,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell40 days
Dealer Profile
Inventory25 vehicles
Avg Markup (All Models)-$2,220
Avg Markup (F-150)-$4,000
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$2,063
Price History
Jul 9, 2026$66,690 → $63,690(-$3,000)
Aug 6, 2026$63,690 → $64,190(+$500)
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