Deal Sheet: 2026 F-150 Lariat

Mock's Ford Sales, Inc. · Grants Pass, OR · VIN: 1FTFW5L85TFB81458

Negotiation Guide

Opening Offer

$71,856

Fair Price

$73,356

Walk Away Above

$75,586

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$70,034

Est. Invoice$72,368

Holdback (est.)$2,334

MSRP (Sticker)$77,815

Asking Price$73,815

Markup-$4,000

Est. Dealer Margin on This Car$3,782

Percentile37% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory35 vehicles

Avg Markup (All Models)-$1,893

Avg Markup (F-150)-$3,000

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$1,654

Price History

Aug 6, 2026$72,815 → $73,815(+$1,000)

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