Deal Sheet: 2026 F-150 Lariat

Fesler Auto Mall · Fairfield, IA · VIN: 1FTFW5L85TFB75157

Negotiation Guide

Opening Offer

$65,266

Fair Price

$66,766

Walk Away Above

$68,996

• Recent buyers paid ~$4,459 below MSRP

Price Breakdown

Est. Dealer Cost$64,103

Est. Invoice$66,239

Holdback (est.)$2,137

MSRP (Sticker)$71,225

Asking Price$67,225

Markup-$4,000

Est. Dealer Margin on This Car$3,123

Percentile37% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold4539

Avg Markup-$4,459

Median Markup-$4,500

Best Deal-$8,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell40 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$2,750

Avg Markup (F-150)-$4,000

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$2,917

Cheaper F-150 Lariat Inventory

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